Vacancy – Marketing Manager
Start Date: Immediate
Remuneration: Competitive Salary
The Kent & East Sussex Railway is one of the UK’s most loved heritage railways, located in the High Weald Area of Outstanding Natural Beauty, and attracting over 80,000 visitors each year. We’re now looking for a Marketing Manager to support the continued success and growth of the railway – as a highly enjoyable visitor attraction, an educational centre and a key part of the local tourism community.
The successful applicant will be experienced in the full marketing mix and will manage or coordinate a range of functions: marketing planning and implementation; driving visitor bookings through digital marketing, social media, e-commerce, printed media and events; developing reciprocal partnerships; business development – exploring new revenue streams; and liaising with local and trade press to raise awareness. You’ll manage a small team of paid employees and will coordinate volunteers as required to support events.
You’ll be hands-on and agile as well as managing delivery. You’ll be flexible and willing to work around the railway timetable and events – this includes being available during evenings and weekends to manage and coordinate events. Your working week will be adjusted to ensure you maintain a good work-life balance.
This role is suited to an enthusiastic all-rounder – you’ll want to deliver marketing that promotes the best customer experience. You’ll be adaptable, people-oriented, and passionate about the visitor and educational experience – an interest in heritage railways is an added bonus!
The position is based at Tenterden Town Station and will require travel to other locations. Access to private transport and a full, clean driving licence is essential.
- Email software experience. A solid understanding of data protection legislation
- Website experience – platforms, content, SEO, e-commerce, online shop
- Digital marketing experience – PPC, rankings, advertising, listings
- Social media marketing experience, ideally hands-on – Facebook, LinkedIn, Instagram, Twitter
- Proven events management experience – from ideation, planning, risk assessment, resourcing, measurement execution
- CRM experience preferred
- Competent Microsoft software user
You must have the right to work in the UK.
ROLE: – Marketing Manager, Kent and East Sussex Railway
TERM: – Permanent (following a trial period)
REPORTS TO: – General Manager of the Kent and East Sussex Railway
HOURS: – Nominally 37.5 hours per week. As this is a 7 day a week operation, there will be a requirement for some weekend and Bank Holiday working.
SALARY: – Competitive plus Contributory Pension and National Rail Travel Benefits (after 6 months), dependent on experience and qualifications.
ANNUAL LEAVE ENTITLEMENT: 28 days (including bank holidays)
START DATE: Immediate, subject to negotiation.
The “small print”
The Kent and East Sussex Railway is committed to safeguarding and promoting the welfare of its staff and visitors. All staff are expected to share this same level of commitment. The role may require the post-holder to be in a position of responsibility with respect to young persons or to vulnerable adults and may, subject to requirements, require an enhanced Criminal Records check.
How to Apply:
Apply for this role by emailing a covering letter of no more than one A4 side explaining why you are suitable for the role, together with a copy of your CV to: firstname.lastname@example.org.
Applications close on Friday 5th August 2022
If you would like to understand more about this role before applying, please email your name and phone number to email@example.com. to arrange a call.